BLITHE has established to bring the change of skin and blithe experience through smarter cosmetic from the research of urban women’s lifestyle. We encourage your everyday life to be more attractive, more confident, and more delightful through your improved skin. 93% of urban women think their skin is sensitive. Stress and harmful environment such as yellow dust, fine dust and heavy metal cause skin irritation and accelerate skin aging. We made a new concept called “Anti-Polluaging.” For we call the combination of “Pollution” and “Aging” as “Polluaging.”